When ConnectIn Events approached us to create the opening performance for Herbalife’s 2025 Kick-Off conference at ICC Birmingham, the brief was clear: energise a packed auditorium following the previous evening’s celebrations, and make it unforgettable.
The Brief
High-impact. Bespoke. Seamless. Gravity Live was tasked with delivering a custom opening performance that would set the tone for the entire conference: a production featuring original vocals, custom music, and choreography built entirely around the Herbalife brand.
The Production
We assembled a full production team and cast:
- 8 elite dancers
- 4 professional singers
- Custom music production and track recreation
- Bespoke choreography designed for the ICC Birmingham stage
- Costume design with precision quick-change elements
- Full creative direction from concept to curtain
Behind the Magic
The creative process began weeks before the event. Our music team reconstructed a dramatic entrance track, reimagined the client’s brand anthem, and produced custom backing tracks to support both live vocals and video content running simultaneously across the main stage screens.
Costume design incorporated quick-change elements, allowing our performers to shift from one visual identity to another mid-performance.
Rehearsals were conducted at both our own studio and on-site at ICC Birmingham ahead of the event, ensuring every transition, lighting cue, and vocal moment landed exactly as planned.
The Result
The performance opened the conference to a standing ovation. The crowd was on their feet before the first minute was out, exactly the energy Herbalife needed to carry the day.
Smashing it out of the park as always. — The ConnectIn Events team.
This is what Gravity Live does. Not just entertainment: experiences built from scratch, engineered to move people.
